We’re often asked what makes a really great recruitment site. In order to answer that, we think you need to take a step back and really think about what you want your site to help you to achieve. Clearly, you will want your site to work hard for you It needs to have a slick, user-friendly customer journey and a high application rate that results in the best candidate conversion rate possible. You want your site to look the part, it needs to reflect your brand and place in the market, but above all, it needs to work.
With that in mind, here are a few of the must-haves
1. A clear job search function
There’s little point in having a recruitment site if your candidates either can’t find the job search function or it’s less than intuitive. Candidates need an easy view of all your vacancies and to be able to search them without difficulty and then apply without fuss.
2. Well written job posts
If you want to attract the best candidates, you need to hook them in and keep them engaged with well-written job posts. Be concise, accurate and write with your ideal candidate persona in mind.
3. A simple user journey
Note: If you have Google Analytics installed, take a look at your visitor flow to see how users a surfing your website. It’s great see any blockages and prominent areas to focus on.
The design and structure need to be as simple as possible in order that candidates and clients alike can navigate around your site. Use clear navigation bars to make sure that no-one becomes lost. Make it simple to sign up to your newsletter and make sure that its clear where clients need to go versus where candidates need to go.
4. Make it easy for people to get in touch
When people are stretched for time, they need a variety of easy and obvious ways in which to get in touch. You need to ensure that you have an up to date Contact Us page offering multiple contact routes, typically live chat, phone, e-mail and social media as a minimum. It’s also worth thinking about having a form that clients and candidates can complete, allowing you to get back to them at a time that suits them.
Tip: ‘CV upload’ is probably the most important CTA (call to action) you’ll get on a recruitment site. Second might be contact us, but why not experiment with a Chat, or ChatBot to enable immediate qualification of candidates. Get in touch with us for our recommendations on ChatBot and AI technology.
5. Think about SEO
You won’t get the maximum return for your investment from your new site if the right people can’t find it. It’s worth investing time in search engine optimisation (SEO) in order to achieve search engine rankings for the search phrases that clients and candidates in your target sectors will be using. This is an on-going process.
6. Update your content with a great blog
You might think that once your site is built you can forget about it, but the reality is very different. A high quality, regularly updated blog has a plethora of advantages. If you take the time to invest in creating informative posts, you’ll help to drive return visitors and it will also help with your SEO efforts.
Don’t hesitate to get creative – think quick start guides, videos, case studies – anything that can make your clients’ or candidates’ lives easier.
7. Think about your brand and logo
With so much competition around, you need to invest time and effort in really thinking about your brand. Your brand describes who you are and what you stand for. A strong brand that builds trust and resonates with the beliefs and outlook of the clients and candidates that you’re trying to attract is crucial to attracting valuable clients and top talent.
One key element in branding is your logo; it’s typically one of the first things that people will see. It’s worth having a professionally designed logo which integrates with the rest of your brand styling and which is designed to resonate with your audience.
So, there you have it, our brief list of must-haves for the best recruitment sites. We’d love to tell you more about what we can do to help you with your recruitment site – our websites can do it all.